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portuguesO trabalho em questao procura evidenciar o papel do turismo como um conteudo que revela as novas formas de organizacao e apropriacao do territorio amazonico. As diferentes formas de valorizacao da natureza vem determinando uma articulacao de interesses entre atores sociais que representam poderes representantes de escalas espaciais diversas como as populacoes locais, poder municipal e cooperacao internacional. O turismo tem sido um meio que representa esses valores sobre a natureza. Valor de conservacao, valor de sobrevivencia, valor de reserva, valor de mercado. O turismo nas cidades amazonicas, ou o turismo representado pelos hoteis de selva, ou o turismo praticado nas unidades de conservacao e finalmente o turismo desenvolvido a partir das organizacoes comunitarias apoiadas pelas Organizacoes nao Governamentais, todas essas modalidades configuram-se como uma forma de valorizacao e valoracao da natureza amazonica, cada qual com seus interesses e motivacoes. Destacamos ainda tres experiencias comunitarias de desenvolvimento do turismo, duas delas as informacoes foram geradas a partir de questionarios e a terceira de forma presencial. EnglishThis study tries to evidence the role of tourism as a content that reveals the new forms of organization and appropriation of the amazon territory. The different forms of nature appraisement are determining an articulation of interests among social actors that represent powers of diverse space scales, such as local populations, municipal councils and international cooperation. The tourism has been a media that represents those values on the nature. Conservation value, value of survival, reservation value, market value. The tourism in the amazon cities, the tourism represented by the forest hotels, the tourism practiced in the conservation units and finally the tourism developed from community organizations supported by the non Government Organizations, all are modalities configured as a valuation form of the amazon nature, each one with their interests and motivations. We highlight three community experiences of tourism, two of the researches were carried out starting from questionnaires and the third with fielwork.

Turismo e sustentabilidade na Amazônia: um novo conteúdo territorial e a experiência no Município de Silves, Amazonas