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The article deals in three parts with individual issues of the approaches to the analysis of political language largely in the Polish and partly Czech cultural-linguistic environment in the context of the election to the EP in 2009. The first part deals with rhetoric and political language, the second part focuses on political language and propaganda and finally it concludes with political language and manipulation. The article proceeds from the latest findings and studies and analyses political language in the broader context of the election spots to the EP 2009 with an emphasis on selected areas in rhetoric, propaganda and manipulation. Then, an analogy is found along with the connection of scientific research with the language used in the election spots to the EP the 2009.

acta academica karviniensia

THE BRIEF OVERVIEW OF THE ANALYSIS OF POLITICAL LANGUAGE IN THE CZECH-POLISH CONTEXT WITH REFERENCE TO THE ELECTION SPOTS IN THE EUROPEAN PARLIAMENT IN 2009