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Abstrakt Dnesni doba je charakteristicka výraznrostouci výrobou a vyuivanim automobil, zvysovanim spoteby paliv a zarovevýznamnou zmnou klimatických podminek. Jednim z monýcheseni souvisejicich ekologických a ekonomických problemje pouiti automobils elektrickým pohonem. Rozsieni a vyuiti elektromobiljako prozatim neodzkousene technologie je nutne podpoit marketingovými aktivitami. Tentolanek pojednava o modelu marketingove komunikace na podporu rozsieni elektrických automobil, který vychazi z výzkumu konaneho v roce 2010 naeskem trhu. Cilem p ispvku je specifikovat a analyzovat zdroje informaci a marketingove komunikani nastroje, ktere lenove rozhodovaci jednotky firem vyuivaji pi rozhodovani o nakupu automobilu pro firemni u ely a urit vhodne nastroje k podpoe rozsieni elektromobilve firmach. Abstract The current period is characterized by an exceptionally high increase in production and use of cars, increase of gas consumption and significant changes of climatic conditions. One of the possible ways of solutions, not only environmental but also economic problems, is utilization of electric-powered cars. The enlargement of the electric vehicles use as a new and untested technology market is necessary to be supported by marketing activities. This article offers a model of marketing communication to promote the expansion of electric cars to organizations, based on the marketing research, which was held in the Czech Republic in 2010. The main objective of the article is to specify and analyze information sources and marketing communication tools, which are used by organizational decision making process by vehicle purchase and identify proper tools to promote usage of electric vehicles in organizations.

THE INFORMATION SOURCES FOR THE COMPANY DECISION MAKING PROCESS BY BUYING NEW COMPANY VEHICLES WITH REGARD TO ELECTRIC VEHICLES