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Transaksi melalui  e-Marketplace  dilakukan menggunakan transaksi pembayaran secara  digital  yang disebut sebagai layanan  e-Payment . Oleh karena itu,  e-Payment  memegang peranan penting dalam proses transaksi jual beli pada  e-Marketplace  khususnya dalam transaksi pembayaran. Seringkali pengguna memiliki kekhawatiran tersendiri dalam melakukan transaksi pembayaran menggunakan  e-Payment , salah satu kekhawatiran paling mendasar adalah mengenai jaminan integritas keamanan data dan privasi data pelanggan. Kepercayaan pengguna dipandang menjadi suatu resiko besar yang dapat memberikan pengaruh terhadap minat pembelian pada  e-Marketplace . Melalui penelitian ini, akan dianalisis bagaimana tingkat pengaruh kepercayaan pengguna pada  e-Payment  di Indonesia terhadap transaksi pada  e-Marketplace  memakai metode  Technology Acceptance Model  (TAM) versi 3. Hasil penelitian ini merupakan bahan evaluasi bagi  vendor   e-Marketplace  guna melakukan analisis seberapa sering pengguna melakukan transaksi di dalam  e-Marketplace  sehingga semakin memberikan kepercayaan pengguna untuk melakukan transaksi menggunakan layanan  e-Payment .       AbstractTransactions through e-Marketplace are carried out using digital payment transactions or commonly referred to as e-Payments. Therefore, e-Payment plays an important role in the process of buying and selling transactions on the e-Marketplace, especially in payment transactions. Often users have their own concerns in making payment transactions using e-Payment, one of the most basic concerns is about guaranteeing data security integrity and customer data privacy. User trust is seen as a big risk that can have an influence on buying interest in the e-Marketplace. Through this research, it will be analyzed how the level of influence of user trust in e-Payment in Indonesia on the impact of purchases on e-Marketplace using the Technology Acceptance Model 3 (TAM 3) framework. The results of this study can be used as evaluation material for e-Marketplace vendors to analyze how often users make transactions in the e-Marketplace so that it gives more confidence to users to make transactions using e-Payment services.

Pengaruh E-Payment Trust terhadap Minat Transaksi pada E-Marketplace Menggunakan Framework Technology Acceptance Model (TAM) 3