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Abstrak—Perum Perhutani Unit III merupakan salah satu penyedia sektor pariwisata alam yang mengelola sumberdaya hutan di kawasan Jawa Barat dan Banten. Perkembangan industri pariwisata menuntut Perum Perhutani Unit III untuk memilih strategi pemasaran terbaik dan mengelola hubungan dengan pelanggan untuk menghasilkan keunggulan wisata yang kompetitif. Oleh karena itu, Perum Perhutani Unit III membutuhkan perancangan enterprise architecture yang dapat meningkatkan kinerja pemasaran dan manajemen hubungan pelanggan melalui pemanfaatan dan penyelarasan teknologi informasi. Perancangan enterprise architecture menggunakan framework TOGAF yang mempunyai beberapa fase, diantaranya preliminary phase, architecture vision, architecture business, information system architecture, dan technology architecture. Hasil perancangan ini berupa model bisnis target dan artifak. Kata Kunci: Enterprise Architecture, TOGAF, Pariwisata, Perum Perhutani, Pemasaran, Manajemen Hubungan Pelanggan   Abstract—Perum Perhutani Unit III is one of the providers of natural tourism sector that manages forest resources in West Java and Banten. The development of tourism industry demands Perum Perhutani Unit III to choose the best marketing strategy and manage customer relationship to produce competitive tourism advantage. Therefore, Perum Perhutani Unit III requires the design of enterprise architecture that can improve the performance of marketing and customer relationship management through the utilization and alignment of information technology. The design of enterprise architecture use TOGAF framework that has several phases, including preliminary phase, architecture vision, architecture business, information system architecture, and technology architecture. The results of this design are target business models and artifacts. Keywords: Enterprise Architecture, TOGAF, Tourism, Perum Perhutani, Marketing, Customer Relationship Management

PERANCANGAN ENTERPRISE ARCHITECTURE FUNGSI PEMASARAN DAN CRM PADA INDUSTRI PARIWISATA DI PERUM PERHUTANI UNIT III DENGAN MENGGUNAKAN FRAMEWORK TOGAF