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This research analyzes marketing through electronic media and social media as well as purchasing decisions on e-commerce sites; testing whether marketing through electronic media affects shopping decisions on e-commerce sites; testing whether marketing through social media affects shopping decisions on e-commerce sites; and testing whether marketing through electronic media and social media marketing affects shopping decisions on ecommerce sites. This research method is quantitative with a survey approach. The research population is ecommerce consumers in the city of Bandung. The sample size used was 125 samples. Path analysis is used as an analysis technique. The findings show that marketing through electronic media and social media and consumer decisions are in the high category. Marketing through electronic media affects consumer decisions to make purchases of 45.35%; Marketing through social media affects consumer decisions to make a purchase of 35.73%. In addition, marketing through electronic media and social media affect buying decisions of 81.08%

Effects of E-Marketing and Social Media Marketing on E-commerce Shopping Decisions