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The purpose of this research is to analyze and evaluate the implementation of business model on Laundry Bar as a new business. The theories used in this research is the theory of business model canvas and SWOT analysis. This research is using descriptive method and the type of analysis used in this research is qualitative analysis by using in-depth interviews to collect primary data that required in this research. The output from this research is the evaluation from Laundry Bar’s business model based on the SWOT analysis of each element of the business model canvas. The evaluation is for giving more attention to service quality and not focused on cost minimization anymore. Thus, the business cost structure could change from cost-driven into value-driven. As expected, with this evaluation of business model through this research, the results can be useful for Laundry Bar’s business development and sustainability in the future.

EVALUASI MODEL BISNIS PADA LAUNDRY BAR DENGAN PENDEKATAN BUSINESS MODEL CANVAS