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This research aims to digitally develop Small and Medium Business as a strategy to face the Era of Free Market. This research was conducted by using desk research and in-depth interviews with 70 SME Kampung SME Digital Skoci (Bandung) and Trusmi (Cirebon) . The data collected were analyzed by using qualitative methods and SWOT techniques of data analysis to formulate short-term, medium and long term strategies and programs. The results obtained in this study shown that the strategy to digitally develop SMEs is required in the provision of ICT infrastructure, production process, and market expansion for both short term, medium term and long term for SMEs to obtain competitiveness and increased performance.

STRATEGI PENGEMBANGAN UKM DIGITAL DALAM MENGHADAPI ERA PASAR BEBAS