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Mobile apps is one form of multimedia that can be used for learning. Mobile apps The story of Lutung Kasarung is a Sundanese pantun that was adapted into multimedia in an effort to maintain local cultural values, while counteracting the negative influences of foreign cultures which are now increasingly pervading all aspects of people's lives. This study aims to identify the representation of the Sundanese people's worldviews contained in the mobile apps The Story of Lutung Kasarung. The research conducted is descriptive qualitative research, using semiotic analysis from Roland Barthes to find a representation of cultural texts that manifest in Multimedia Elements and Story Elements contained in these mobile apps. The results of the study indicate the existence of the values of the life views of the Sundanese people which are conveyed through the mobile apps The Story of Lutung Kasarung. Thus the mobile apps in the form of interactive children's stories are media that can be used as a medium of learning about the values of the Sundanese worldviews. Demandia, Vol. 4 No. 1 (Maret 2019) 82

REPRESENTASI NILAI-NILAI PANDANGAN HIDUP ORANG SUNDA DALAM MOBILE APPS KISAH LUTUNG KASARUNG (ANALISIS SEMIOTIKA ROLAND BARTHES)