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GUNUNGKIDUL HANDAYANI is a tagline of city branding programmed by Gunung Kidul district for the past three years. Although it is well known to many people, the government feels that the achievements of this program have not met expectations. Because in reality most of the Gunung Kidul people do not understand the concept of city branding run by their own district government has not been felt to be maximal. Using qualitative and quantitative approaches, with in-depth interviews and questionnaire dissemination methods, this study aims to analyze the influence of City branding in Gunungkidul Regency on tourist visits in Gunungkidul Regency. The citybranding theory and perception theory will reveal how far the Gunung Gunung Kidul indigenous people understand the elements in city branding in their own district.

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ANALISIS PENGARUH CITY BRANDING GUNUNGKIDUL HANDAYANI TERHADAP PENINGKATAN KUNJUNGAN WISATAWAN DI KABUPATEN GUNUNGKIDUL ( STUDI KASUS BAPPEDA DAN DINAS PARIWISATA)