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Indonesia has the potential beauty and great natural wealth, where could be turned into a tourist attraction. One of the destinations that could maximize the potential of Indonesia’s educational tour of nature is a Jendela Alam which located in Lembang, West Java. But these places are still not well known by the public, because the promotion is not maximized, so that people are less interested in visiting this educational tour of nature. The methods used in data collection are observation and documentation, interviews, questionnaires, and literature. Data were analyzed using matrix data comparison. The result, redesigning the visual identity needed to create an image that is easily recognized by tourists, and the application to the appropriate media campaign. The design is focused on nature tourism and educational element as a reference in the visualization of media promotion. The existence of this design will help Jendela Alam publishes travel visual identity and media promotions to increase public to be more interested in visiting educational tour of nature.

IDENTITAS VISUAL DAN MEDIA PROMOSI WISATA EDUKASI JENDELA ALAM