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Behavioural economists study the effects of social, cognitive, emotional and economic factors on individuals and institutions decisions, and their consequences. Libertarian paternalism argues that private and public sector entities should guide people's choices in directions that will improve their quality of life. Based on the knowledge of how people make decisions and their biases, strategies can be designed to take the healthiest choices. In the prevention of obesity, some interventions based on behavioural economics have proven efficatious. However, multifaceted interventions and, above all, regulatory measures remain the most effective.

Aportaciones de la economía del comportamiento en política sanitaria: Algunas notas en torno al ejemplo de la obesidad