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A comunicacao e a linguagem contemporâneas tem suscitado produtivas reflexoes acerca de suas reconfiguracoes, especialmente em situacoes em que se vinculam com as nocoes de genero e multimodalidade. As vivencias discursivas exigem que os envolvidos na dinâmica comunicativa convertam-se em efetivos sujeitos que, por meio das textualidades multissemioticas, estabelecem novas formas de interacao e colaboracao. Nesse movimento, ao passo em que surge uma nova leitura, marcada pela multiplicidade e por novas tecnologias, surgem tambem um novo leitor e uma nova necessidade, o hiperletramento. Com esse panorama, o presente estudo propoe como objetivo nao somente rediscutir os conceitos apresentados, mas refletir sobre suas associacoes na tentativa de compreender as ineditas realidades discursivas e as contemporâneas praticas de linguagem. Baseando-se em especial nas contribuicoes de Bakhtin (2011), Petit (2008), Cope e Kalantzis (2000) e Rojo (2012), o presente artigo apresenta pesquisa qualitativa com abordagem bibliografica na analise de corpus representado por um videoclipe de abertura de serie de entretenimento e aponta para a importante colaboracao das multiplicidades no resgate de sentidos projetados pelos generos multimodais. Palavras-chave: Generos textuais-discursivos. Leitura; Multimodalidade. Multiletramentos. ABSTRACT The contemporary communication and language have produced relevant reflections on their reconfigurations, especially in situations where they are linked to genre and multimodality notions. Discursive experiences require from the people involved that they become effective subjects in the communicative dynamic. So, through multisemiotic textualities they establish the latest ways of interaction and collaboration. Thus, as a new reading emerges and it is characterized by the multiplicity and recent technologies, hyperliteracy appears full of necessities. The present study proposes not only rediscuss the concepts presented, but also reflect about their associations. It is important to highlight that this study attempts to understand the unprecedented discursive realities and the contemporary practices of the language. This article presents a qualitative research with a bibliographical approach in the analysis of the corpus which is based on the contributions of Bakhtin (2011), Petit (2008), Cope and Kalantzis (2000) and Rojo (2012). The corpus is represented by an opening video from an entertainment series. Furthermore, this video points to the important collaboration of the multiplicities for the rescue of the senses projected by the multimodal genres. Keywords: Textual-discursive genres. Reading. Multimodality. Multiliteracy.

DA MULTIPLICIDADE, DO MULTILETRAMENTO À CONSTRUÇÃO DO SENTIDO: GÊNEROS MULTIMODAIS E PRÁTICAS DISCURSIVAS