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A tematica do Cross-Cultural Design ganha destaque no meio academico ao se observar que fatores culturais, frente a globalizacao, devem ser atendidos no desenvolvimento de novos produtos. O Cross-Cultural Design emerge como uma ferramenta de auxilio aos designers na concepcao de artefatos que atentem a multiplicidade das culturas, respeitando e considerando aspectos de sentido primordial para os consumidores, sejam eles locais ou globais. Neste contexto, o presente artigo visa correlacionar a abordagem do Cross-Cultural Design com a area da Moda, apontando novas possibilidades de uso deste conceito em um amplo campo de estudo ainda nao explorado pelo meio academico. Como estrutura, este artigo apresenta inicialmente um capitulo destinado a contextualizacao do termo Cultura. Em um segundo momento, tem-se por objeto a Moda, conceituando-a e demonstrando suas origens e instâncias. A posteriori , a tematica do Cross-Cultural Design e exposta, na qual abordam-se concepcoes fundamentais para a construcao do termo e seus significados. Em sequencia, disserta-se sobre as aplicacoes do Cross-Cultural Design na projetacao de produtos, relacionando-os ao desenvolvimento de produtos de moda. Por fim, apresentam-se as consideracoes finais, expondo as conclusoes obtidas apos a compilacao deste estudo. Palavras-chave: Cultura. Design de Moda. Cross-Cultural Design . ABSTRACT The theme of Cross-Cultural Design increases its reputation in the academic environment when it recognizes that cultural factors, in the face of globalization, should be attended in the development of new products. The Cross-Cultural Design arises as a tool to assist designers in designing products that focuses on the multiplicity of cultures, respecting and considering fundamental aspects for the customer, whether local or global. In this context, this present paper proposes to correlate the approach of Cross-Cultural Design with the Fashion Area, pointing out new possibilities of use from this concept in a wide field of study, although not explored yet by the academic environment. In its structure, this paper initially introduces a chapter intended to contextualize the concept Culture. In a second moment, Fashion is the subject of this paper, conceptualizing it and demonstrating its origins and its instances. A posteriori, the theme of Cross-Cultural Design is exposed, in which fundamental concepts are addressed for the development of the subject and its meanings. In sequence, this paper addresses the Cross-Cultural Design applications in the design of products, in the scope of fashion products development. Finally, the final considerations are presented, disclosing the conclusions obtained after the compilation of this study. Keywords: Culture. Fashion Design. Cross-Cultural Design.

CORRELAÇÕES ENTRE O CROSS-CULTURAL DESIGN E A MODA