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RESUMO Esta pesquisa teve como objetivo central identificar os fatores formadores da cooperacao, competicao e coopeticao provenientes dos relacionamentos existentes entre pequenos feirantes do aglomerado alimenticio do Mercado Municipal Maria Virginia Leite Franco, considerado um cluster planejado localizado na cidade de Aracaju-SE. Para isso, foi desenvolvido um estudo descritivo de natureza quantitativa por meio da Analise Fatorial Exploratoria (AFE). O instrumento foi aplicado com 120 lojistas pertencentes ao cluster. Como resultado, no construto cooperacao/colaboracao foram identificados dois fatores: Acoes Conjuntas (AC) e Troca de Informacoes (TI). Quanto ao construto competicao, foram identificados tres fatores: Concorrencia (CONC), Comportamento Oportunista (CO) e Competitividade do Aglomerado (CA). Por fim, no construto coopeticao identificaram-se quatro fatores, a saber: Localizacao (LOC), Desenvolvimento da empresa (DE), Colaboracao (COL) e Relacionamentos Interorganizacionais (RIOS). Conclui-se que a causalidade dos relacionamentos cooperativos, competitivos e coopetitivos sao provenientes de uma acao humana, para manterem-se no mercado, e nao uma estrategica planejada. Palavras-chave: Aglomeracoes varejistas. Clusters . Coopeticao. ABSTRACT The main objective of this research was to identify the factors that make up the cooperation, competition and coopetition arising from the relationships between small fairants stalls of the Maria Virginia Leite Franco Municipal Market, considered a planned cluster located in the city of Aracaju-SE. For this, a descriptive study of quantitative nature was developed through Exploratory Factor Analysis (EFA). The instrument was applied at 120 tenants belonging to the cluster. As a result, in the cooperation construct, two factors were identified: Joint Actions (CA) and Information Exchange (IT). Regarding the competition construct, three factors were identified: Competition (CONC), Opportunistic Behavior (CO) and Cluster Competitiveness (CA). Finally, in the coopetition construct, four factors were identified, namely: Location (LOC), Company Development (DE), Collaboration (COL) and Interorganizational Relations (RIOS). It is concluded that the causality of cooperative, competitive and coopetitive relationships comes from a human action, to remain in the market and not planned strategic. Keywords: Retail agglomerations. Clusters. Coopetition.

COOPERAÇÃO, COMPETIÇÃO E COOPETIÇÃO NAS RELAÇÕES ENTRE PEQUENOS FEIRANTES DE UM AGLOMERADO DE VAREJO EM ARACAJU-SE