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This research is observing about the Perception of external environmental uncertainty to Perceived alternatives, and then Perceived alternatives to Satisfaction, and then Satisfaction to Intention to continue. Data was gathered by spreading the questionnaires to 130 respondents who manager from service industry to using provider mobile phone. The sampling technique was using a Purposive sampling. The analysis tool used was Structural Equation Modelling using Amos version 16 software. The hypothesis testing result shows that Perception of external environmental uncertainty has a negative effect to Perceived alternatives, and Perceived alternatives has a negative effect to Satisfaction, later Satisfaction has a positive effect to Intentions to continue. It is hoped for the next research to explore another services industry beside and also adds another variable which also has an effect to the variables observed by this research

KETERKAITAN PERCEPTION OF INTERNAL ENVIRONMENTAL UNCERTAINTY TERHADAP INTENTION TO CONTINUE