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Organizations today represent dynamic complex systems and their behaviour cannot be examined effectively through the reductionist view of it. Competitive advantage is the ability to exploit opportunities that occur inside and outside the organisation, and adapt to meet these opportunities. It is the alignment of external and internal environments of an organization, which create and sustain competitive advantage. The use of the Balanced Scorecard (BSC) as a performance measure and a strategic control tool, contributes to organization's survival and success. The adoption of the BSC contributes to certain type of behaviour, which is elicited through the use of positive feedback. Acceptable actions are reinforced through the appropriate culture (norms and values ) and rewards linked to performance. As the pace of change is increasing, there is a constant demand for creativity and innovation. Agile and flexible BSC serves as strange attractors in the system's agents behaviour, operating in a turbulent dynamic environment. Feedbacks and information distributed throughout the system, upgrading knowledge and ultimately improving performance through learning. Organizations that are able to learn from their environment and change their internal structure survive and prosper through transformation, which is substantially influenced by strange attractors. Chaos theory can help us to understand and improve the transformation process and through the use of the BSC.

journal of engineering science and technology review

Balanced Scorecard as a strange attractor tool contributing to the improvement of transformation process and ultimately to the competitive advantage of an Organization