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Latin America in recent years has gained strength the optional vote especially in adolescents. The Newman Model analyzes some of the factors considered important to influence the decision of the vote of this electoral segment, which can make a significant difference for a candidate or political party. The application of the surveys and interviews is made to 372 adolescents in the City of Guaranda. The results can be observed that the expectations are related to the economic level, context of the candidate, social networks and the debate. is because of this that the proposal of the Newman model with the innovation of the new dimension is more in line with the reality of adolescents since it combines a solid model with the modernity of technological trends and the correct application of the same techniques to the specific segment election that you want to reach.

El Modelo Newman en adolescentes y su influencia en la decisión del voto