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Purpose: The main purpose of this article is to explain the complex nature of contemporary business organizations, using the visual narrative of Cube (1997) as a metaphor. The article attempts to answer two main questions: 1) what makes contemporary business organizations complex? and 2) what research approach could provide an alternative explanation on the complexity of contemporary organizations?

USING CHAOS THEORY AS A FRAMEWORK TO EXPLAIN THE NATURE OF COMPLEXITY IN CONTEMPORARY ORGANIZATIONS.