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Article history: Received: 29 July, 2020 Accepted: 25 September, 2020 Online: 05 October, 2020 This study primarily aims to identify the factors that helped emo kids in 2010 move through the emo-identity discrimination and be able to obtain a certain level of achievement. Facebook is the social network that allows users to track friends’ posts back over 10 years. Content analysis was conducted by using two coders to rate 1,432 Facebook posts published during 2010 until 2019, based on the variables: (1) emo-related content, (2) emotion expression, (3) being a part of fandom, (4) the group of fandom, (5) friend(s) and (6) family appearance. The results from logistic regression analysis reveal that past emo kids’ Facebook posts are increasing in the contents about friends, family, and fan objects over time. However, the number of posts with emo music or emo fan object was reduced. Having social support and belonging to social group, like fandom, might help past emo kids overcome the hard time that they had got prejudiced. Future studies should develop a model or existing theory to explain the complexity of individuals’ overlapping identities blended in social networking profiles.

Overcome Discrimination: A Logistic Regression with 10-year Longitudinal Investigation of Emo Kids’ Facebook Posts