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Article history: Received: 15 June, 2020 Accepted: 12 July, 2020 Online: 22 July, 2020 Augmented Reality applications are gaining popularity while maintaining novelty. Many industries are utilizing the user interface type, and use cases are becoming repeat patterns of problem solutions. Despite this rising popularity, quality has not matured nor has the technology become mainstream. Novelty must be approached as risk, and risk must be evaluated for and tested to assure adequate levels of quality. Quality itself can also be vague and have contextual definition. For these reasons, a quality model for augmented reality was created. This work analyzes over two hundred thousand tweets, collected during 2019 and 2020, relating to augmented reality technology, and contextualizes various data points to the established AR Quality Model. The education industry had the highest mentions among the tweets within the scope of this research while the tweets labeled to the transportation industry had the highest sentiment. Furthermore, the tweets were shown to illustrate the needs of testing against the characteristics within the quality model; presence, perspective, interaction, portability and persistence.

Contextualization of the Augmented Reality Quality Model through Social Media Analytics