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A R T I C L E I N F O A B S T R A C T Article history: Received: 03 March, 2020 Accepted: 22 April, 2020 Online: 03 May, 2020 Human behavior quantification is an essential part of psychological science. One of the cases is measuring human personality. Social media provide rich text, which can be beneficial as a data source to get valuable insight. Previous researches show that social media offered favorable circumstances for psychological researchers by tracking, analyzing, and predicting human character. In this research, we propose a personality measurement design to help to assess human character through linguistic usage from human digital traces. We construct our model by classifying social media text to the pre-determined personality facet from Big Five personality traits, mapping the knowledge to the ontology model, and implementing the model as a platform dictionary. Our model is based on the Indonesian language, which to the best of our knowledge is the first in the subject area. The platform is running effectively by using a well-established sorting algorithm, called the radix tree. Our objective is to support psychological science in adapting to a new technological era.

Personality Measurement Design for Ontology Based Platform using Social Media Text