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Various studies have demonstrated that stress originates severe health problems and disturbs the normal metabolism. Health seeking behaviour of people in India is closely interwoven in the diverse geography and socio-cultural background. Codified system of ayurveda possesses symbiotic relation with the medical lore and acknowledges social and ecological factors along with mental makeup of the patient. It is technical but not reductionist and provides a meticulous account of the endemic flora-fauna and the changes in environment that could affect health. The study aims at evaluating the cause and stress management strategies among the medical tourists of France who visited Kangra in Himachal Pradesh for ayurvedic treatment during April 2015 to December 2015. The case study is set out to investigate the relational and individual benefits of Ayurvedic treatment in combating stress among French tourist community at Namlang Himal Health Resort situated at Bir village of Kangra district of Himachal Pradesh. Purposive sampling technique is used to select (N = 25) French tourists using both qualitative and quantitative data. The results indicate the benefits of the Ayurvedic treatment along with natural diet among medical tourists. Lack of concentration, loneliness, Insomnia and elevated blood pressure were experienced by 93 per cent, 92 per cent, 90 per cent and 45 per cent of the French tourists respectively. Anxiety, frustration, depression and impatience are some emotional stress felt by approximately 45 to 82 per cent of the respondents. Overall the medical tourists have shown significantly reduced psychological distress, physical and emotional stress. About 50 per cent reported excellent results and rest reported the treatment as satisfactory. The current case study provides reducing stress and enhancing psychological well-being in the sample. Integrated medical system (inclusion of modern and ayurvedic health systems together) is the need of the hour to combat lifestyle disease as well as promote medical tourism in hill region of Kangra.

Health Seeking Behaviour in Stress Management A Case Study of French Tourist Community in Kangra, Himachal Pradesh