English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Gender imbalance is a persistent issue across Canadian engineering programs. Efforts have been made to increase the enrolment of undergraduate women in engineering, but reaching gender parity in engineering has been an elusive goal. This research examines program recruitment images and videos from 18 Canadian engineering university websites. Using content analysis and thematic coding of video transcriptions, we coded 440 unique images and 37 recruitment videos. We find that women students are overrepresented in images and in videos, at rates higher than we expect given their proportion within programs. We compare the presentation of women and men across several dimensions and identify key differences in women’s representation in relevant settings, attire, and in the kinds of learning experiences they emphasize in videos. We conclude with suggestions for ways programs can present a more neutral portrayal of women in recruitment materials.

IMAGERY AND GENDER IN CANADIAN ENGINEERING RECRUITMENT DOCUMENTS