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Engineering communication is most frequently thought of and taught as technical communication for academic and industrial purposes, and considered best taught in deeply integrated and discipline specific contexts. While productive, this focus neglects an increasingly important aspect of the communication many engineers will need to do in their careers – communication with and to the public. This paper describes an elective course for undergraduate engineers designed to fill this gap through a media literacy approach, developing a theoretical foundation for popular science communication and applying it to various high profile case studies. This approach has been effective in developing a positive learning environment within a small seminar classroom and engaging students on the topic of how their work is communicated to non-expert audiences.

MOVING BEYOND THE BOUNDARIES OF ENGINEERING COMMUNICATION: TEACHING MEDIA SAVVINESS TO ENGINEERING STUDENTS