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This essay analyzes the different strategies used by photographers and the women –from different social classes– who were photographed in the second half of the 19 th century in Mexico, to construct the image of ‘the other’ and their personal rostrums in the broader context of the representation of the figure of ‘woman’. To this end, it applies key concepts from the world of semiotics (Barthes 1986; Eco 1999), sociology (Bourdieu 1989; Goffman 1987; Veblen 2005), and cultural history (Burke, 2005).

En manos del fotógrafo: la construcción de las representaciones de la mujer y de la fachada personal femenina en la fotografía decimonónica mexicana