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This study investigated the visual influence of wood used in workplace interiors through a quantitative analysis of textual data obtained by interviews using photographs of workplace interiors. Twenty photographs of workplace interiors were presented to each participant, who was requested to divide them into groups on the basis of similar impressions. Subsequently, the participant was asked his or her impression of the companies in each group and the reason for such an impression. Nonmetric multidimensional scaling analysis was conducted on the grouped photographs and corresponding answers. Although the participants had not been informed that the photographs were of “wood interiors” and “non-wood interiors,” the photographs were divided into “wood interior” and “non-wood interior” ones in two-dimensional space, and also the “wood interior” ones were placed around the word “wood.” The words “warm,” “comfortable,” “calm,” “bright” and “friendly,” which are related to a good workplace environment and good impressions of companies and workers, were also placed around the word “wood.” This suggested that wood used in workplace interiors would have a favorable effect on the people there.

Visual Influence of Wood Used in Workplace Interiors