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This research considers seven critical practices from the production phase for implementing Green supply chain management (GSCM) practices. The study aims to describe the prominent factors responsible for GSCM practices and their priorities with productivity approach. The questionnaire has been developed to capture these prominent factors on a five point likert scale. A case study has been carried out. Data has been collected and analyzed using a balanced Analysis of Variance (ANOVA) method. It has been observed that recovery of the end-oflife products affect much for improving GSC practices.

DEVELOPMENT OF A NEW METHODOLOGY FOR PERFORMANCE EVALUATION OF GREEN SUPPLY CHAIN MANAGEMENT IN ALUMINIUM INDUSTRY