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All over the world, jugglers, magicians, illusionists, acrobats, dancers, actors, etc. carry out a variety of performances, not only in commercial theatres and circuses, but also on town streets. Depending on the type and quality of their shows, their creative and innovative approach, and the duration and impressiveness of performances, etc., those artists are more or less successful. To communicate with their target audience/customers, they require a clear and understandable identity that is in many ways similar to a corporate identity. Corporate identity has a significant impact on the marketing of products and services (Repovš, 1995). Successful communication with customers generates market recognition, meaning that the information communicated must be unique and clear (Wiedemann, 2009) and must send the right message (Adams, 2004). Because people are visual beings, visual images have a significant impact on our purchase decisions (Cato, 2010). It is thus important to use artistic elements and variables effectively (Butina, 2000). A visual message must appeal to the target audience and must also be “invisible” to the user (Visocky O`Grady & Visocky O`Grady, 2008). Visual language Maja Piko1, Jani Toros2, Urška Stankovič Elesini1

jged. journal of graphic engineering and design/journal of graphic engineering and design

Use of conjoint analysis to determine the impact of logotype colour, and the type, duration and price of a street performance on consumer purchase decisions