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Today label is an integral part of the packaging of any product, which is serves as its identifier. Therefore, the goal of products manufacturers is not only improve the design of labels-stickers, but also the development of new technologies of their finishing and protection to enhance operational properties. Volume labels take a significant place in this sense. Polyurethane or epoxy resins of three types are usually used for the manufacture of volume labels in advertising and souvenir industry: a soft resin (for sticking to object of circular, cylindrical or irregular surfaces), solid resin (for labels, which are planned to stick on a hard surface), and medium hardness resin. It was formed a so-called “lens” with thickness 1.5-2.5 mm, which becomes transparent and flexible after polymerization through polymer composition (resins and the hardener in a certain proportion) deposited on top of the label printed image. Self-adhesive labels may have additional coverage, such as UV coating, lamination, foil stamping and more. Each method of such decoration was designed to provide special personality, more abrasion resistance and precision for product. The advantageous feature of these labels is their ability to self-regenerate, resistance to fading and mechanical damage, exposure to chemicals. Plastic polymer resin has the ability to recover its original shape, so that small scratches disappear after a few minutes, and it becomes smooth again (Rehbinder, 1978; Pocius, 2002; Sheludko, 2013).

Modeling of deformation phenomena in volume label during its operation