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Electronic commerce has emerged to offer the entrepreneur another sales channel, and break physical barriers that once prevented the expansion of the enterpr ise. Because the large number of options that consumers have available to them, understanding the conc epts f this new tool is essential for financial success. The objective of the study is to demonstrate the results obtained in the local level and national in 2014. Through literatur , presents concepts of e-commerce and a survey of the current Brazilian scenari o. Brazil is growing rapidly in the industry. It is estimated revenues of 35 billion reais for the ye ar 2014 and 63 million unique buyers in this period. This article makes use of descriptive rese arch reports for the use of digital media used by the winner of the "Retail Merit and Busi ne s 2014" promoted by CDL of the city of Formiga (Minas Gerais). Locally, it is obser ved that the process is being developed, companies are beginning to invest in online sales and take m ixed character (physical and virtual shops). They use social media to connect with the consumer. The research identified a major growth opportunity for the industry, since the e-commerce is a trend.

Panorama do comércio eletrônico: aspectos e contribuições do mercado on-line formiguense