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PSI CHI JOURNAL OF PSYCHOLOGICAL RESEARCH ABSTRACT. We examined how priming the potential benefits of moderate or extreme fitness in advice articles influenced selfand other-judgments of internal and external qualities. After reading articles to activate primes of hyperfitness, moderation in fitness, or pet ownership as a control, men and women participants (N = 84) provided personality ratings of self-esteem and perfectionism, provided their attitudes toward health, fitness, dieting, and the ideal appearance of men and women, and also indicated degree of preference for muscularity and slimness in men and women. Men’s and women’s preferences for slimness in women decreased after reading articles on moderation, both ps < .046, both η2 > .14. Self-esteem increased as a function of article primes for hyperfitness, p = .027, η2 = .09. Muscularity attractiveness and perfectionism were not influenced by article primes. Results suggested that certain types of media can be a constructive influence on selfand other-ideal appearance and personal qualities. Does Fitness Priming Influence Selfand Other-Judgments of Personal and Physical Characteristics?

Does Fitness Priming Influence Self- and Other-Judgements of Personal and Physical Characteristics?