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Penelitian ini bertujuan untuk mengetahui pengaruh live performance, kualitas layanan, dan persepsi harga terhadap kepuasan khalayak Sendratari Ramayana Prambanan. Penelitian dilakukan di Teater dan Pertunjukan Panggung Sendratari Ramayana Prambanan, kawasan wisata Candi Prambanan, Kota Yogyakarta dengan sampel mengumpulkan sebanyak 100 responden di panggung tertutup Gedung Tri Murti dan panggung terbuka Ramayana Prambanan. Teknik pengambilan sampel dilakukan dengan metode survei menggunakan kuesioner dengan teknik accidental sampling. Metode analisis menggunakan analisis regresi berganda dan bertahap pada Uji Sampel Uji Independen T-Test. Hasil penelitian regresi pada panggung tertutup secara statistik menunjukkan nilai F0 sebanyak 23.136 dan panggung terbuka menunjukkan F0 sebanyak 14.400 dengan Fsig = 0,000 <0,05. Analisis regresi pada variabel X1, X2 snf X3 berpengaruh secara signifikan. Uji T Uji Sampel Independen menunjukkan bahwa terdapat pengaruh yang signifikan terhadap panggung tertutup dengan nilai rerata 25.700 dan 23.9500 pada tahap terbuka dengan tingkat signifikansi 0,025 kurang dari 5% (0,025 <0,050) yang menunjukkan ada perbedaan antara kepuasan penonton pada tahap yang dekat dan terbuka. This study aims to determine the effect of live performance, service quality, and price perceptions of the audience satisfaction Ramayana Prambanan Ballet. The study was conducted at the Theater and Performances of Ramayana Prambanan, Prambanan Temple, Yogyakarta with a sample of 100 respondents on the closed stage of Tri Murti Building and Ramayana Prambanan open stage. The sampling technique was conducted by survey method using questionnaires with accidental sampling technique. The analytical method used multiple regression analysis and stepwise on the Independent Test Sample Test T-Test. The result of regression research on closed stage statistically shows F0 value as much as 23.136 and open stage shows F0 14,400 with Fsig = 0,000 <0,05. Regression analysis on variables X1, X2 snf X3 have significant effect. The Independent Sample T-Test shows that there is a significant effect on the closed stage with a mean value of 25,700 and 23,9500 in the open stage with a 0.025 significance level of less than 5% (0.025 <0.050) which indicates there is a difference between audience satisfaction in the near and open stage.

Pengaruh Live Performance, Kualitas Pelayanan, dan Persepsi Harga terhadap Kepuasan Penonton Sendratari Ramayana Prambanan