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In October 2013, Xí Jìnpíng presented not only an ambitious infrastructure project but a strategic initiative that promoted connections in many regards: the Belt and Road Initiative (BRI). One intended strategic value of this initiative is the improvement of relations between China and its neigh-bours as well as the improvement of dialogue among different civilizations. Emphasis is placed on the importance of the shared historical cultural heritage of the involved ethnic groups, while the idea of a ‘harmonious society’ is promoted at the same time. The aim of this article is to shed light on how China expands its soft power through civilizational connections along the Sino-Mongolian-Russian Economic Corridor by referring to the Silk Road Academic Belt. This article is based on ethnographic field research in Hénán Mongol Autonomous County in the Sino-Tibetan borderlands of Qīnghǎi Province during an international conference titled “Historical and Cultural Links between Mongolia and Tibet,” held in July 2017. 1

The Cultural and Educational Dimension of the “New Silk Road:” The Re-invention of Mongolness at the Sino-Tibetan Borderlands