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The characteristics of international trade are constantly changing. Electronic business is an example of a development that has involved new preconditions and new barriers. Security and privacy issues are becoming more crucial in the current global e-business environment as key factors for its future success. The main purpose of this research is the study of the perception of the security and privacy issues by consumers as one of the barriers impeding the e-business development in Albania. In Albania, as in other Western Balkan countries, e- commerce is regarded as an opportunity for the development of the international trade. This research gives a general review of the latest developments in e-commerce security and privacy in the world compared to the results of the survey conducted in Albania. The Albanian consumers are interested in being involved in e-commerce but sceptical and with a basic level of knowledge regarding privacy and security issues.

The Security and Privacy Issues as One of the Barriers Impeding the E-Business Development in Albania