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In his interdisciplinary work  Ideology  (1998), Teun A. van Dijk proposes to study ideology as a cognitive, social and linguistic enterprise. Such an integrative approach is assumed to model interfaces between social structure and cognition through discourse. The notion of ideology it presupposes may be described as shared social representations (group self-schemata), which become a group's defining attributes, and govern its ideological expression in discourse. It seems that this approach can be productively applied to a study of ideological relations in the discourses of multicultural societies, such as Britain.

Between Multiculturalism and Nationalism - A Discursive Construction of Britishness in the Spectator in the Wake of the London Bombings