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The paper offers a proposal of a new classification of hearer roles in media discourse represented by political debates. It is posited that broadcast talk operates on distinct, yet mutually dependent, communicative levels, entailing different hearers: listening interlocutors, recipients in the studio as well as TV recipients. Secondly, it is argued that Speech Act Theory, which is anchored in the dyadic model, must be extended to account for multi-party interactions, notably mediated ones. This is best appreciated on the basis of the problem of a twofold illocutionary intention underlying utterances in political broadcast talk. Such utterances are illustrated with jibes deployed in Polish PM pre-election debates with a view to deprecating the addressee and, simultaneously, entertaining the audience.

Two communicative levels and twofold illocutionary force in televised political debates