English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The purpose of this study was to investigate the relationships between actual self congruence, brand attachment, brand involvement, and brand loyalty. This study applied quantitative explanatory research. Purposive random sampling was used as sampling technique. A number of 200 respondents, which have familiarity to a certain brand, was asked to fill in the questionnaire as primary survey data. The findings show that actual self-congruence significantly positive affects brand involvement, brand attachment, and brand loyalty. Future study should include ideal self-congruent to compare whether actual or ideal self-congruence which has a stronger correlation on brand involvement, attachment, and also brand loyalty. This study provides a basis for firms to have better understanding of actual self-congruence roles on building customer brand involvement, brand attachment, and also brand loyalty.

The congruency between self and brand