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Az elmult evekben a viselkedesertes elmelete fokozatosan elismeresre kerult a nagy nemzetkozi szervezetek (Europai Bizottsag, OECD, Vilagbank) altal, mint a szakpolitika kialakitasanak hatekony eszkoze. 2010-ben az Egyesult Kiralysag kormanya alapitott viselkedesertessel foglalkozo tanacsado testuletet (Behaviour Insights Team), 2015 ota pedig az Amerikai Egyesult Allamokban kormanyrendelet irja elő, hogy a kormanyszerveknek be kell epiteniuk szakpolitikaikba a Tarsadalom- es Viselkedestudomanyi Csoport (Social and Behavioral Sciences Team) felismereseit. Kulonboző intezmenyesitett formaban Hollandia, Nemetorszag, Franciaorszag es Dania is foglalkozik a temaval. A kozlemeny a viselkedesertes elmeleti alapjainak attekinteset kovetően az egeszsegfejlesztesben valo alkalmazas nehany gyakorlati peldajat ismerteti. Osszessegeben elmondhato, hogy a viselkedesertes alkalmazasa hatekonyabba teheti az intezkedeseket az egeszsegfejlesztes teren is, azonban egyelőre szamos kerdest felvet a legitimacio, a hatasossag es a tudomanyos megalapozottsag tekinteteben. A viselkedesertes atlathato es kovetkezetes alkalmazasa erdekeben a jovőben javasolt az adott beavatkozasok hatasossaganak vizsgalata, es az ezzel kapcsolatos tapasztalatcsere.  Behaviour insights are increasingly being recognised in the last years by major international bodies (European Commission, OECD, World Bank) as an efficient tool in policy making. In the United Kingdom, an advisory body was set up by the government in 2010 to study behaviour insights (Behaviour Insights Team) and from 2015, an Executive Order calls for Federal Agencies in the United States of America to design government policies using findings of the Social and Behavioral Sciences Team. The Netherlands, Germany, France and Denmark also addresses this issue in different institutional structures. This paper reviews the theory of behaviour insights and describes some of its practices in health promotion. To sum it up, applying behaviour insights can improve the efficiency of health promotion measures, as well, however, at the moment there are a number of issues to consider in relation to its legitimacy, effectiveness and scientific foundations. In order to apply behaviour insights in a transparent and consistent way, future evaluation of the interventions’ effectiveness as well as exchanging experiences is advised.

Viselkedésértés − A magatartástudomány eredményeinek hasznosítása a szakpolitika alkotásban