English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Este artigo teve como objetivo identificar os canais de comercializacao e relaciona-los com os processos de diversificacao ou especializacao dos sistemas de producao familiares orgânicos da regiao da Serra Gaucha. Atraves da constituicao de uma amostra intencional nao probabilistica foram entrevistados 49 produtores pertencentes a associacoes e cooperativas. As relacoes dos agricultores estabelecidas com os mercados por meio das tipificacoes demonstraram maior diversificacao para unidades de producao vinculadas a relacoes de comercializacao com as feiras. A particularidade foi verificada nas relacoes de comercializacao com os supermercados e com as feiras ao demonstrar que em situacoes em que a feira participa mais na porcentagem total de produtos comercializados, os produtores acessam mais canais de comercializacao secundarios. A relacao de comercializacao com os supermercados e confrontada com a necessidade de abastecimento de poucos produtos e por periodo continuo, apresentando caracteristicas para especializacao. Abstract This article aimed to identify the commercialization channels and to relate them to the processes of diversification or specialization of the organic family production systems of the Serra Gaucha region. Through the constitution of an intentional non-probabilistic sample, 49 producers from associations and cooperatives were interviewed. The relationships of established farmers with the markets through typologies have demonstrated greater diversification for production units linked to trade relations with the fairs. The particularity was verified in the relations of commercialization with the supermarkets and the fairs to demonstrate that in situations in which the fair participates more in the total percentage of products commercialized, the producers access more secondary commercialization channels. The marketing relationship with supermarkets is confronted with the need to supply a few products and for a continuous period, presenting characteristics for specialization.

drd - desenvolvimento regional em debate

Canais de comercialização em sistemas orgânicos de produção familiares na região da serra gaúcha / Marketing channels in organic family production systems in the region of serra gaúcha