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O tema desenvolvimento estrategico do turismo no municipio de Ita (SC), investiga por meio da infraestrutura urbana e demais equipamentos de suporte, as potencialidades e deficiencias do turismo no municipio, que e pequeno, tanto no tamanho populacional quanto na diversidade de atividades e funcoes municipais. O objetivo da pesquisa compreende em desenvolver um estudo estrategico que possa dar suporte para fomentar o desenvolvimento do turismo no municipio de Ita (SC). Apresentamos dados que sirvam para analise na tomada de decisoes, elevando os indicadores das dimensoes territorial, cultural e ambiental do turismo municipal e servindo como mecanismo de geracao de trabalho e renda no municipio com vocacao agropecuaria. O procedimento metodologico adotado busca descrever o cenario do estudo, com uma abordagem qualitativa, de forma descritiva e explicativa. Como instrumento de coleta de dados abordou a pesquisa documental, Matriz de Condicionantes, Deficiencias e Potencialidades e a entrevista. A tecnica de analise e interpretacao dos dados coletados esta em tabular os dados de forma clara e objetiva, propondo objetivos estrategicos e metas para o turismo sustentavel no municipio. Como resultados, foi possivel demonstrar as potencialidades e fragilidades das dimensoes territorial, cultural e ambiental, bem como, formas de corrigi-las com investimentos de curto, medio e longo prazo se levando os indicadores de sustentabilidade nesta importante cadeia produtiva municipal. A pesquisa preve sugestoes e recomendacoes para futuros estudos acerca do desenvolvimento do turismo sustentavel.AbstractThe study theme for the strategic development of tourism in Ita city, seeks to investigate, through the infrastructure and other support equipment, the potentialities and deficiencies of tourism in the city, which is small, in terms of population size and diversity activities and functions. The goal of this project is to develop a strategic study that can provide support to foster the development of tourism in Ita city (SC), presenting data that can be used as a support for decision making, raising the sustainability indicators of the tourismin the city and serving as a mechanism for work and income generation in a city with an agricultural and livestock vocation. The methodological procedure adopted seeks to describe the study scenario, with a qualitative approach, in a descriptive and explanatory way, therefore, in primary and secondary data. As a data collection instrument, the documentary research, Conditioning Matrix, Deficiencies and Potentialities, and the interview, method that is very important to the technical analysis of the researchers, was addressed. The technique of analysis and interpretation of the collected data is to tabulate the data in a clear and objective way, proposing the strategic objectives and the goals for sustainable tourism in the city. As results, it was possible to demonstrate potentialities and weaknesses, as well as ways of correcting them by implementing short - medium - and long - term investments. The study also provides suggestions and recommendations for future studies on the development of sustainable tourism.

drd - desenvolvimento regional em debate

Estudo e proposições para desenvolvimento estratégico do turismo no município de Itá (SC) / Study and propositions for strategic development of tourism in the municipality of Itá (SC)