Open AccessA THEORETICAL APPROACH TO THE TOURISM BUSINESSES MARKETING PLAN AND MANAGEMENT PROCESS
Author(s) -
Yakup Durmaz,
Belma KuleoÄŸlu
Publication year - 2014
Publication title -
journal of social science research
Language(s) - English
Resource type - Journals
ISSN - 2321-1091
DOI - 10.24297/jssr.v4i2.3148
Subject(s) - marketing plan , marketing , business , tourism , marketing management , plan (archaeology) , profit (economics) , marketing effectiveness , process (computing) , marketing strategy , return on marketing investment , economics , computer science , geography , microeconomics , archaeology , operating system
The aim of this study was to identify the importance of marketing plan and management practices at tourism businesses. To perform of this aim, the literature was searched and some related studies which published at the marketing area were used. According to the results of the study, it was found that marketing plan and its management process is an important factor increasing both sales and profit rates at tourism busienesses.
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