English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The paper analyzes the behavior of microenterprises in a context of imperfect competition in which they have the ability to profitably raise the market price of goods over their marginal cost. This allows them to survive and even be profitable despite the conditions under which they typically operate. We use an econometric model to conduct the analysis, in which we explain the Lerner index as a function of several qualitative variables previously classified by area of influence. We conclude that microenterprises are capable of being profitable and operating with market power through advertising and sales strategies due to the flexibility of the production process. In any case, the capacity to set prices is strongly influenced by the socioeconomic conditions of the market in which they operate.

Una explicación de la rentabilidad y poder de mercado de las microempresas marginadas