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espanolEn la decada de los noventa, bajo el regimen de Fujimori, el panorama de la prensa en el Peru conocio el auge de la prensa popular. Esta tuvo una relacion bastante particular con el gobierno y a menudo cumplio con la estrategia comunicativa de este go-bierno, lo que se observo en la forma de presentar de modo positivo al candidato-presidente y difamar a los opositores. Desde una perspectiva semio-pragmatica, el presente articulo senala las constantes narrativas y semanticas presentes en los contenidos comunicados por las portadas de estos diarios y pone en relacion las estrategias discursivas desplegadas con las practicas de recepcion correspondientes. EnglishUnder Fujimori’s regime, Peruvian Press knew the explosion of Popular Press. This one had a very special relationship with Fujimori’s regime and his communication strategies. It could be seen through positive president representations and contenders de - famation. Following a semio-pragmatic approach, this article underlines narrative and semantics constants present in media content through this press in their first page and put discursive strategies deployed in relation with reception practices.

La prensa popular durante el régimen de Fujimori: a propósito de las formas de una práctica de recepción