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espanolLa presente investigacion propone la articulacion, desde una concepcion de conjunto, de un nuevo modelo teorico basado en el establecimiento de tres funciones de Relaciones Publicas que deben estar presentes en las organizaciones publicas y privadas: la funcion relacional, la funcion comunicacional y la funcion sinergica. Es un estudio exploratorio, no experimental, descriptivo, comparativo y de modalidad intracultural, que abordo a una muestra de 20 responsables de Relaciones Publicas y afines de organizaciones publicas y privadas del Peru. Entre los principales resultados destacan el alto nivel de gestion de la relacion humana, de la administracion de la controversia publica y de la subfuncion del mensaje unidireccional sobredimensionado en las organizaciones privadas de Lima. En cambio, en las organizaciones publicas de provincias se registro un nivel bajo en esos aspectos. EnglishThis investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that should be present in public and private organizations, that are, the relational function, the communicational function and the synergy function. This is an exploratory study, non-experimental, descriptive, comparative, and from an intracultural mode that took a sample of twenty executive officers of Public Relations and related, from public and private organizations in Peru. Among the main results it was found a high level of management in human relations in private organizations in Lima, but a low level in other cities of the country. These high and low levels were found in the management of the public controversy in organizations of Lima and provinces, respectively. Likewise, a high level of the subfunction unidirectional oversized message was found in private organizations in Lima, and rather low in provinces.

Función relacional, comunicacional y sinérgica de las relaciones públicas en las organizaciones públicas y privadas del Perú