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espanolHoy en dia, gracias a los diferentes medios de comunicacion y a su gran variedad de formatos publicitarios, toda persona fisica o juridica, publica o privada, puede comunicar y trasmitir a los telespectadores todo tipo de bienes y servicios con el fin de promover, de forma directa o indirecta, la contratacion de bienes y servicios, derechos u obligaciones. En general, la publicidad es la actividad de comunicacion a la que se destinan mas recursos economicos, realizandose principalmente esta actividad en las empresas. En el caso de la television, ha sido y sigue siendo el medio de comunicacion mas poderoso, ya que es capaz de llegar al telespectador de una manera visual y sonora, por lo que hace aun mas facil y rapida la comunicacion entre ambos. Por ello, a traves del analisis y recorrido de varios formatos y estrategias de audiencias en television, se va a comprobar las directrices editoriales que siguen dos cadenas de television generalistas privadas en Espana: Antena 3 y Telecinco. EnglishNowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services to the audience with the intention of promoting direct or indirect the contracting of services and properties, rights or responsibilities. In general the publicity is the communication activity which more economic resources destiny. These days the television is the most powerful mass media because it can communicate with visual and audible signal to the audience easier each other. For that, with the analysis of several format and audience strategies in television we can determine every audience strategy of every channel of television in Spain like Antena 3 and Telecinco.

Regulación publicitaria en dos cadenas generalistas privadas: Antena 3 y Telecinco