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The 2020 edition of the SITES minitrack comprises three sessions that showcase the economics of IS in the force field of society. Companies are dealing with embedded customers who naturally produce externalities, at times positive and at times negative. Thus, even individual interactions can have global impacts, and conversely, a costly product campaign might go unnoticed because of a failure to influence pivotal agents. Firms also have to anticipate the economic and social interactions within their customer base, for instance, due to sharing of their products in various aftermarket exchanges. Finally, it is important to understand how to motivate and move a crowd to one’s advantage, given the connectedness of the individuals within. This year’s papers lead us on an interesting journey, presenting different perspectives from which to tackle these issues.

proceedings of the ... annual hawaii international conference on system sciences/proceedings of the annual hawaii international conference on system sciences

Introduction to the Minitrack on Strategy, Information, Technology, Economics and Society (SITES)