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This study looks at how social factors can be leveraged to dissuade online piracy in digital This study leverage persuasive computing to influence consumers' decision making process regarding their acquisition of online music and seeks to identify how different persuasive techniques can, in a pay way you want context, anchor the consumers' reference price to an amount significantly different from 0.

proceedings of the ... annual hawaii international conference on system sciences/proceedings of the annual hawaii international conference on system sciences

Converting Pirates through Participative Schemes for Digital Goods: Exploring _Pay What You Wantî and Persuasive Computing in Online Music