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In this research the impact of media-richness on the investor reaction to earnings announcements is investigated. To this end, unstructured (high-richness) sources of analyst opinion are subjected to text-mining and combined with structured (low-richness) sources of analyst opinion, as well as other commonly used structured data relevant to company performance. Results indicate that equivocality is a major problem faced by investors, while uncertainty as understood by media-richness theory appears to be less dominant.

proceedings of the ... annual hawaii international conference on system sciences/proceedings of the annual hawaii international conference on system sciences

What do they mean? Using Media Richness as an Indicator for the Information Value of Stock Analyst Opinion regarding post-earnings Firm Performance