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espanolEl cultivo de kiwi se inscribe en el contexto de los profundos cambios que experimento el sector agroalimentario desde la decada del noventa. El objetivo del presente trabajo es revelar las particularidades que asume una produccion no tradicional como el kiwi, en el sudeste bonaerense, a traves de la identificacion y caracterizacion de los productores y de las modalidades de organizacion social de la produccion adoptadas. La estrategia metodologica ha sido fundamentalmente cualitativa, se realizaron entrevistas semiestructuradas a una variedad de informantes calificados, fundamentalmente productores y trabajadores, complementadas con observacion participante en explotaciones y empaques fruticolas.Los resultados muestran el ingreso de nuevos agentes a la produccion agraria, requerimientos de calidad en la produccion, empresas que integran actividades de poscosecha, inserciones laborales intermitentes y eventuales y la permanencia de caracteristicas tradicionales de la precariedad en el agro. EnglishThe kiwi fruit crop is inscribed within the context of deep changes that the agri-food sector experimented since the 1990s. The objective of the present work is to reveal the particularities assumed by a non-traditional production like the kiwi fruit, in the southeast of Buenos Aires province, through the identification and characterization of the producers and the social organization modalities of production adopted. The methodological strategy has been fundamentally qualitative. Semi-structured interviews were realized to a variety of qualified informants, mainly producers and workers, complemented by participant observation in farms and packings fruits. The results show the entry of new agents to the agricultural production, quality requirements in the production, companies that integrate post-harvest activities, intermittent and eventual labour insertions and the permanence of traditional characteristics that belong to the precariousness of the agricultural sector

Los espacios de kiwi: productores y organización de la producción en el sudeste bonaerense